A label launch that made noise. Literally.

To launch Hypp Records — a new label in the Brazilian music scene — we used its own mascot, a bomb, to ask a bold question:
“What’s the next boom?”

The campaign included a manifesto film, social media content, key visuals, and a full website. But it was the PR experience that turned heads: music journalists and industry influencers received press kits with glow-in-the-dark t-shirts, personalized notes, and a mini turntable playing the label’s very first release — a track by the artist PINHØTI.

The result: Hypp Records entered the scene with energy, aesthetic, and a clear message — it wasn’t just launching. It was exploding.