A gentle way to move.
The challenge: Launch a startup with a model similar to “Uber for small moves,” aimed at young adults leaving São Paulo’s capital during the pandemic — a moment marked by uncertainty, adaptation, and emotional transition.
We focused on emotions over features — crafting a warm, friendly tone across branding, social media, website, and media content. The message? Moving doesn’t have to be stressful. It can be simple, human, and caring.
Creative
Art Direction
A gentle way to move.
The challenge: Launch a startup with a model similar to “Uber for small moves,” aimed at young adults leaving São Paulo’s capital during the pandemic — a moment marked by uncertainty, adaptation, and emotional transition.
We focused on emotions over features — crafting a warm, friendly tone across branding, social media, website, and media content. The message? Moving doesn’t have to be stressful. It can be simple, human, and caring.
Creative
Art Direction
Jose Guilherme Trivellato
CEO Granero Express
2022
