Low-quality batteries, high-level drama.

The challenge: Raise awareness about the importance of battery quality in smartphones — the most used device on the planet — using a relatable, light-hearted tone to connect with the general public.

We launched a humorous film that highlights the “tragedies” caused by bad batteries, while supporting it with retail-focused social media and technical content.

For business partners, we also created a restricted-access website for small retailers — a resource hub with white-label materials, social post templates, ebooks, exclusive content and discount programs.