Daily connection with the calming power of nature.

The challenge: Introduce Higicalm, a new intimate care product by Biolab, in a way that honored both the scientific rigor and the natural, cultural richness behind its active ingredient: Stryphnodendron adstringens, harvested by women in the Cerrado biome.

We created a launch film that blends nature, tradition, and science — highlighting the journey from ancestral knowledge to modern skincare. The storytelling unfolds visually, without voiceover, using stock footage, motion elements, and music with native textures.

The film premiered at Biolab’s 2025 national sales convention, B5B27 – Target in Sight, and was supported by a key visual developed through AI, evoking the warmth and organic textures of the Brazilian Cerrado.