Real dreams, real couples, real estate.

The challenge: The project was born as an expansion of an existing content platform by Magno Baruk, a real estate influencer and agent specialized in first-home purchases. The goal was to turn his audience and expertise into a format with broader reach and emotional impact: a reality show on broadcast television.

We created “My First Home”, a four-episode series following two couples from different backgrounds through the process of buying their first property. With the help of specialists — a psychologist, architect, and legal consultant — we documented every challenge, emotion, and decision along the way.

The show aired on Band Vale TV and was supported by social media content and behind-the-scenes storytelling.