Even angels deserve backup.
The challenge: Launch a new vehicle protection brand in a crowded market, using humor to break through and position GR Pro as a smart, reliable choice.
We introduced an overworked guardian angel — sarcastic, tired, and now stuck protecting cars for people who don’t have proper coverage.
The campaign launched with a film (where I played the angel 😜) and expanded into social media, website, retail, and paid media.
The Angel 😜
Creative
Script
Art Direction
Web Development
Even angels deserve backup.
The challenge: Launch a new vehicle protection brand in a crowded market, using humor to break through and position GR Pro as a smart, reliable choice.
We introduced an overworked guardian angel — sarcastic, tired, and now stuck protecting cars for people who don’t have proper coverage.
The campaign launched with a film (where I played the angel 😜) and expanded into social media, website, retail, and paid media.
The Angel 😜
Creative
Script
Art Direction
Web Development
GR Pro Brasil
2022
