More than a supplement. A new step for joint health.

The challenge: Introduce Trifor Caps as the newest member of the Trifor product family — not as a replacement, but as a complementary solution focused on other aspects of joint function and long-term care.

The goal was to bring awareness to the scale of osteoarthritis (with data from the WHO), while clearly communicating how Trifor Caps works through its specific combination of type II undenatured collagen, MSM, hyaluronic acid and proteins.

We created a launch film that combined medical accuracy, motion graphics, and emotionally engaging scenes — supported by a detailed storyboard and a strong key visual.
The film premiered during Biolab’s 2025 national sales convention, B5B27 – Target in Sight, marking the official debut of Trifor Caps with clarity, scientific relevance, and visual impact.