Repositioning a brand absent from advertising for over a decade — with a campaign built on humor, real stories, and sharp creative direction.
The challenge: bring Granero back with a fresh voice. The goal was to update its image, convey trust and modernity — and show that Granero isn’t just about moving boxes. It’s about smart logistics, powered by technology, experience, and precision.
This idea led to a multi-phase campaign combining humor, storytelling and branded content — creating a 360° platform that could flex across formats and moments.
Moving à la Chef
We launched the campaign with Chef Érick Jacquin in a lighthearted film about how moving should be done smartly.
With his signature flair, Jacquin brought the perfect seasoning to the message: like a good mise en place, a smart move is all about care, precision, and knowing where everything belongs.
Concept
Script
Storyboard
Art Direction
Co-Direction
Post Production Supervision
Repositioning a brand absent from advertising for over a decade — with a campaign built on humor, real stories, and sharp creative direction.
The challenge: bring Granero back with a fresh voice. The goal was to update its image, convey trust and modernity — and show that Granero isn’t just about moving boxes. It’s about smart logistics, powered by technology, experience, and precision.
This idea led to a multi-phase campaign combining humor, storytelling and branded content — creating a 360° platform that could flex across formats and moments.
Moving à la Chef
We launched the campaign with Chef Érick Jacquin in a lighthearted film about how moving should be done smartly.
With his signature flair, Jacquin brought the perfect seasoning to the message: like a good mise en place, a smart move is all about care, precision, and knowing where everything belongs.
Concept
Script
Storyboard
Art Direction
Co-Direction
Post Production Supervision
Jose Guilherme Trivellato
Granero’s Marketing Manager
Brunno Barbosa
Marcella Izzo
Sarah Saene
2023
