A brand character built to flex across campaigns, sports and stories.

The challenge: Turn Myoflex’s universe into a character with enough personality and flexibility to live beyond a single campaign — across sports, digital content, sponsorships, product narratives and commercial films.

The result was Mylo – The Flexpert, a Canadian-inspired fox created through a hybrid creative workflow: hand sketch, generative AI exploration, Photoshop refinement, 3D modeling, rigging and film production.

More than a mascot, Mylo became a scalable brand platform — a reusable asset system able to move between sports, formats and narratives while keeping a consistent personality, visual identity and campaign voice.